Your events. Your data. All in Salesforce.
Blackthorn Events turns your existing Salesforce® CRM into event registration and management software powered by your connected data.
Salesforce event management without integrations
Unlike other solutions, our award-winning native apps work within Salesforce, bringing event management tools directly to your existing workflows and customer data—no tricky integrations required.
Events
Coordinate event registration and management with comprehensive planning tools and analytics.
Learn more about Events
Payments
Accept secure payments online, via mobile pay, through Salesforce Communities, and more.
Learn more about Payments
Messaging
Draft, send, schedule, and automate personalized text messages right in Salesforce.
Learn more about Messaging
Compliance
Ensure PCI compliance with data security, pattern analysis, and scheduled audits.
Learn more about Compliance
Event management software, right in your CRM
- Plan in-person, virtual, and hybrid events
- Process one-time and recurring payment transactions
- Communicate with attendees via personalized SMS
- Identify and secure sensitive PCI and PII details
Plan
Organize in-person, virtual, and hybrid events with branded websites, attendee registration, and integrated payments functionality.
Promote
Inform your audience of upcoming events and maximize their engagement with personalized, scalable SMS messaging.
Manage
Oversee check-in and monitor attendance right in Salesforce. Give event-goers mobile access to tickets, agendas, venue maps, and more with the Navigator app.
Measure
Calculate each event’s ROI with detailed reporting dashboards, feedback surveys, and AI-powered insights.
Plan events without the mess
What our customers say
For me, from the beginning, it’s always been the people. I could tell they believed in the product, and I could trust that if something didn’t work, they’d figure out how to make it work for us.
When it comes to the complexity of our programs, as well as the sheer volume of programs… Blackthorn was the only one who checked the majority of those boxes that we needed.
Power smarter, faster planning with Agentforce
Blackthorn Events leverages Agentforce to enable even more personalized event management. Construct highly specific guest lists in a flash, enable attendee self-service workflows, and uncover actionable insights based on your past event performance.
March 30, 2026
Salesforce event management: native vs. integrated platforms
Native Salesforce event management means your event platform runs directly on the Salesforce® platform — same database, same security model, same permission sets, no middleware. Your registration, check-in, and attendee…
March 25, 2026
The design gap in Salesforce-native event management — and how modern teams are closing it
Editor’s Note: This is Part 3 of our Blackthorn Boost series on the future of Salesforce-native event management. In Part 1,we examined why events have reached an inflection point and…
March 10, 2026
The Workflow Era of Salesforce-Native Event Management
Editor’s Note: This is Part 2 of our Blackthorn Boost series exploring the future of Salesforce-native event management. In Part 1, we examined why events have reached an inflection point…
Event management tools, right in Salesforce
See how Blackthorn radically simplifies event management for orgs of all sizes.